Oct 2026

Process

Read — 6 min

WHY EVERY WEBSITE NEEDS AN OPENING SHOT

Film titles taught me more about web design than any UI kit. How to direct the first five seconds of a visit.

Journal article cover

A film never starts with a menu. It starts with a feeling, and the first five seconds decide whether you stay.

Treat the top of your site the same way. One image, one sentence, one movement. Everything else can wait for the second scroll.

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