PROCESS — FOUR STEPS
(P.06)
HOW IT happens
A clear four-step path from first call to launch night.
DISCOVER
✦
CONCEPT
✦
CRAFT
✦
LAUNCH
✦
01
DISCOVER
Research, questions, listening. Finding the one idea worth building.
02
CONCEPT
Moodboards, storyboards and motion tests. Defining how it should feel.
03
CRAFT
Design and code in parallel. Iterating until every frame earns its place.
04
LAUNCH
Performance, testing and polish. Then the lights go down and the show starts.
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